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Background

realtionship manager Mohab kahled wanted to expand online lead generation capacity while educating and qualifying potential clients. One of his major key challenges was that their existing marketing programs were producing too many unqualified enquiries that were monopolising their sales team’s time and resources.
DAMAC Properties, one of the leading luxury real estate developers in the region, unveiled AKOYA Fresh, a collection of 3-bedroom villas in an international golf community, presenting millennials, including young professional couples and families, with a refreshing way of life. Priced at AED 999 K payable over 3 years, each villa comes with a plot title deed making it the ideal place to call home.
Located at AKOYA Oxygen, home to an international golf community and Vista Lux with its array of shopping and dining options, each AKOYA Fresh villa features a separate kitchen and living areas, providing enough room and freedom for a convenient lifestyle as a newly married couple. In addition, a sunny backyard allows children to explore in a safe environment offering peace of mind as new parents.

Execution

We did in-depth analysis of our client's website, we understand the industry challenges, did keyword research and analysis, find most relevant keywords for the villas and use top keywords to generate maximum traffic for the a very well mad landing page . The AdWords account was re-built and expanded to reach more prospects, while targeting was strengthened through keywords, ads and continuous optimisation.