Online Reputation Management is crucial for online businesses and their websites. The internet is a sprawling, interactive expanse of information, and in this digital age, users are increasingly able to publicly express themselves in both positive and negative ways.

Unlike traditional brick-and-mortar stores, online businesses don't possess the ability to put a friendly face to their name. Due to the nature of online anonymity, detractors can be particularly vicious. In order to protect you from the destruction they can cause, Active Web Group offers Online Reputation Management services in order to increase a positive perception of your branding. This is done by engaging and developing a relationship with consumers.
We know that the world of websites can appear very daunting - we're here to make everything clear and simple for you!
Our team of digital and creative specialists work tirelessly to engage consumers with your brand and achieve genuine value for your investment.

ORM tactics
we'll work to improve the ranking of positive and neutral web assets to degrade the position of negative ones. We'll also analyze negative reviews to determine whether they violate the terms of service of the posting site, helping to weed out false reviews pointing to competitors. We will continually monitor for changes in your online reputation through tools that alert us the second new reviews are posted to targeted sites, or when SERPs change for branded keywords. This allows our team to swiftly develop appropriate responses to any activity related to your account so we can preserve your online reputation.

our Online Reputation Management services and include:
  • Utilize a variety of tools to identify patterns in the attack
  • Research the source of the attack
  • Providing regular reports on activity surrounding your brand
  • full monitoring of names, keywords and topics associated with your business, direct intervention when necessary and pro-active reputation development through search engines and social media applications.
  • Improve consumer satisfaction by gaining insight from customers about their experiences with your business
  • Use competitor information to gauge your strengths as well as potential areas of improvement
  • Engage in public relations to maintain a high level of customer satisfaction

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