CMOs are being pressed more than ever to deliver metrics that demonstrate ROI from marketing investments. After all, positively impacting the bottom line is the ultimate goal. IBM has predicted that ROI will be the leading metric for CMOs to measure success by 2015.. [...]
Social media - wow! I could write days over days about social media from so many perspectives, which will actually happen during the days to come, however, in this article My interest in social media is from a communications, marketing and new business perspective. [...]
2014 has been a really exciting year for the agency Team . So, what's been happening? [...]